Sox with soul

Our sox are just one part of the story. Don Sox was founded by fashion lovers Karina and Peter. On her business trips, Karina would buy her husband trendy socks to accessorise and express his style. Peter (aka Don Pedro) wore these global socks with glee. But soon, they became frustrated with the lack of quality, elegance, and affordability. They wanted socks to allow men to put their best foot forward, and ones that could open a conversation at the water cooler (and beyond).

Karina and Peter founded Don Sox with the intention to create a community where men can express themselves, talk and be real, without judgement. Where they can support men’s mental health in a meaningful way.

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Become a Don Ambassador

Don Ambassadors are elegant and stylish, and not afraid to express themselves. They’re real, authentic, and open about life’s challenges. Dons talk the talk and walk the walk. Passionate about mental health? Let’s break down barriers together.

We’re keen to collaborate with like-minded dons. Get in touch and let’s chat about how you can become the next Don ambassador.

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DON (n.)

A courtesy title that precedes the name of a man in a Spanish-speaking society. Don is important; he’s the leader, the boss, the master.

DonSox-Realness

DON (v.)

‘To put on’ a piece of clothing. Don your stylish socks.

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Why don our sox?

We have researched, worn, and tested many different materials (see above: Karina’s endless sock gifts to Don Pedro!) to ensure that we have chosen the best fabric for style, comfort, and high quality. After a lot of trialling, our favourite blend is combed and mercerised cotton, which is perfect for our Australian climate.

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Make a statement
Create an impact
Join the movement